Facebook bought Giphy last year; the marriage may not be a long-lived one.
The UK authorities conducted an investigation and concluded that the transaction distorts market power not only in theory but also in practice.
The authorities fear that Facebook could take away the right to use Giphy from competitors such as Snapchat or TikTok – but it is also possible that the GIF-sharing platform could be used by Facebook to gather information about users of competing platforms.